This interest of the public gives you the idea that a huge number of people are spending their time online. And you can attract that audience toward your online business, blog, website or any online platform. Online visibility is an important part of digital marketing. Whatever technique you use in online marketing should positively affect your online appearance.

“To grow online visibility guest posting is a way”. Guest blogging is a package deal of different benefits. Before we discuss the benefits, let’s understand the meaning of guest posting.

What is guest posting?

Basically, guest posting is publishing articles or blogs on other websites. There are a number of websites that accepts blog post from volunteer writers. Guest posting sites have different terms and conditions to follow. Other than this every Guest blogging site will publish a post if it’s original, unique and relevant.

Another definition of Guest posting-It is an off page SEO technique used to get a referral link from other authorized sites.

As we said before, different guest posting sites have different terms and conditions for blogging. Like guest blogger membership. Membership on a guest blogging site can be free or paid. And for each guest blogger number of post is restricted.

Meanwhile, if the guest blogger has a website having some relevance with the guest posting site can add the link of his website in the guest post. Not only this guest posting has other benefits also. Keeping everything in line let’s see all the benefits of guest blogging.

Benefits of Guest Posting-

A major benefit of guest blogging is referral links. But the advantages of guest posting is beyond that. Guest posting improves your online presence not only in search engines but on different websites also. Another advantage of Guest posting is on website SEO(Search engine optimization). Let’s have a look at guest posting benefits-

1. Increase Backlinks
2. Improves Domain Authority
3. Increase Website Traffic
4. Branding
5. Generates Leads
6. Social Media Boost
7. Shorter Sales Cycle
8. Increase Subscribers
9. Improves Content Marketing
1o. Build Your Portfolio and Credibility

Let’s have a brief about all benefits of Guest Posting-

1. Increase backlinks

Incoming links to a web page from other websites are backlinks. Quantity and quality of backlinks of the website are considered by a search engine which helps to improves your search engine ranking and improves your visibility on the internet.

“Always approach for best backlink network”. Quality backlinks are backlinks that directed on your website from relevant sites using your keyword, or keyword phrase.

Guest posting is a way to get quality backlinks from high authority sites. Guest posting gives a referral link to your website that creates a quality backlink network for you. In the guest posting, you are allowed to insert one or two links in the content. The anchor text of the link should be related to your website for which you want backlinks. Such links add quality to backlinks.

Another fact is you will get two types of links through guest posting-one is ‘do follow’ and another is ‘No follow’ links. Only do follow links pass link juice from one site to another which helps to increase the page rank in search engines. ‘No follow’ doesn’t boost page rank. Because no follow tag tells search engine bots not to follow the link.

However, ‘No follow’ links can help you to divert traffic to your website. It depends on which site you’re getting a ‘No follow’. Let’s have an example-

We all know how important is social media-In latest most of the social media gives  No follow a link that may not count in search engines. But, it diverts useful traffic to your website and online profile.

2. Improves domain authority

Domain Authority is a measure that is developed by Moz. Higher the domain authority higher is the chance to get rank in search engines. And that’s why domain authority is an important factor to grow online.

Domain authority is a trust-able factor for search engines to judge a website. One of the ways to increase domain authority is increased referral links of your website. Through guest posting, you can build referral links and that increases domain authority.

With the regular and authenticated post on a particular topic, a website builds its online image for that topic and when your content is published on such authority websites states that you have eligibility and expertise in that particular topic.

Reference from such sites is a kind of certification that the blogger has expertise and knowledge for the relevant topic. Such referral links are trusted by search engines. The benefit of being referred by a popular site helps to increase domain authorities as well as grow your online visibility.

3. Increase website traffic

For a website owner, online traffic is the main concern. Guest posting fulfills this concern in many ways. Firstly when you go for a guest post you select the most relevant website. Like if you have health product you go for health-related guest posting sites.

Thus, we can say through guest posting we can target our respective audience and with the help of links that traffic can be directed to our website.  So, search high authority sites that relevant to your topic and have a good amount of traffic. Because of the guest posting site doesn’t have quality traffic you will not get any benefits.

Do not forget to put one or two links on your website in the guest post. When you get traffic from a relevant site, it gives you a positive online image and improves your online presence. One guest post can get divert more than 1000 referral traffic on your website, which can be converted into new leads.

4. Branding

Branding is the process of building awareness in the public about product, service or anything else. And for any new setup, whether it is online or offline, branding is an important part. Guest posting can help you in branding with the help of content.

Content is a way to explain your brand or product. For any new brand, awareness is the first step of promotions. And content is the power of the word that allows you to explain your brand and your idea behind that product. This kind of explanation helps you to connect more with your audience.

As said before, guest blogging is a technique in which you published content on other relevant websites. When you are sharing information about your brand in the form of content on guest posting sites you are approaching the audience that may have need of that product. And you making that audience aware of your brand.

Moreover, as you can ask for a referral link in the guest post so, you can divert that audience to make a purchase.

5. Generates Leads

In leads generation, you need an audience base that has an interest in your product and services. So, for leads, you need to filter out your required audience.

Guest posting provides you that filter. Through the guest post, you are approaching your relevant audience. Which states that viewers who read your blog, already have interest and knowledge of the topic.

When you build a good reader base of any guest post means the readers are impressed with the information that you have shared and have faith in you. Such readers can be easily converted into leads.

Still, if the viewer is not converting into leads had a positive association with you and your services.

6. Social media boost

In the world of internet Social profiles plays an important role in build an online image. The number of likes comments and followers everything is a matter of success on the internet.

It takes lots of time to create a social media network.  But when you connect with a platform that already has a social media network can help you to instigate your own social network. The guest posting site has the bulk of social media influencer.

Social media influencers are users on social media, have access to a large and trusted audience. The benefit of connecting with an influencer is the instant sharing of your post on social media.

For an individual social media account- it is difficult to build a quality follower base and get connected to a relevant audience. Influencers have that advantage. With their own efforts, they created a base of quality followers who shares every post which recommended by them

So, through guest blogging, you connect with a network of social media influencers that promote your content on social media.  Recommendation of your guest post from thousands of account improves your online visibility. A single guest post can give you thousands of social media share and followers.

7. Shorter sales cycle

Talking about the online sale cycle it involves several steps. Like find out prospective audiences, potential customers, convince a customer, show your product and service, overcome with customer objections. After all these efforts a sale is made.

Searching for a prospective customer from a random audience is quite difficult. While in the guest posting you are already targeting the relevant audience so you have a relevant reach.

However, crack a sales funnel is always a challenge for all content marketers. Releasing your product in a popular relevant blogging site is a way of building your target audiences for your brand. Due to this your sales cycle for your products and services becomes short.

Another thing is when you have proposed a project in a guest post then you already introduce your product to a potential audience. And through your content, you may overcome with most of the customer objections. Here is a possibility, customers can directly come to your link and make a sale.

Hence, Guest posting

8. Increase subscribers

Subscribers are active users from the targeted audience who access membership to follow all your updates. A number of subscribers add value to any online profile whether it is a website or application. Thus, a subscriber list is important because it is a list of interested viewers.

To increase your subscriber list guest posting can help you. As guest posting site has spent time on the internet. So, it has a large number of subscribers. All the subscribers get a notification whenever a new content published on that site.

If those subscribers like your content there is a possibility they subscribe to your site also. So, by guest blogging, you can convert users in your subscribers. So one of the benefits of guest posting is, one guest post can give you many more subscribers.

9. Improves content marketing

Creating, publishing and promoting content on the internet is content marketing Marketing.

Through guest posting, you get a platform to publish content get social sharing and referral links pointing to your business website.  So. you can say, guest blogging platforms allow you to publish content also promotes your content in their guest blogging community.

Guest posting website already has a base of followers and subscribers. So, the promotion of content becomes fast and easy on such websites.

Basically,  for any online profile guest blogging is a source to reach the relevant community, and promote your business, website, social & non-social profiles through content. This effort will improve your content marketing strategy and grow your online visibility.

10. Build your portfolio and credibility

The great way to understand whether someone deserves your attention and time is reliability and credibility. The question is how you can build credibility in a new audience.

As we all know queries are asked in search engines and to list in their answers you need to build an online presence. Guest posting is a way to create an online presence or portfolio.

By guest posting on other blogging sites, you can make a portfolio of your website or business on a large scale. And posting regularly using your profile proves that you are a trust-able writer. So, guest blogging helps you to build credibility. Portfolio and credibility which important to establish your online presence.

Conclusion

In the world of internet online visibility is very important. In comparison with other techniques, guest posting grows online visibility faster. It’s a tried and tested technique and all the benefits we have shared are observe on our projects also.

If you handling a major project and losing its online visibility than you can go for guest posting.

The post Benefits of Guest Posting-A Way to  Grow Online Visibility appeared first on SEOCZAR.