2.1. Plans and apply SEO strategy

SEO manager supervises a team of SEO where he plans the SEO strategy and the rest of the team applies them on the page under the supervision of SEO manager. SEO manager is the responsible person for developing a strategy and make his team work on the same strategy to show results.

2.2. Focuses on goal and ROI

SEO manager focuses on the main goal and also take care of ROI. The main goal of doing search engine optimization is to earn maximum organic traffic. An SEO manager focuses on the same and emphasizes his team to optimize the site accordingly. For any online business, ROI is also important So he put efforts to maximize the returns from the website.

2.3. Keyword research

Improve keyword research for every project to perform well in search engine. A keyword is the queries asked by viewers on a search engine. SEO manager takes charge to select all the queries that are asked on the search engine and relates to your website or online business. And then give direction to his team optimize the site according to those search queries.

2.4. Decide KPIs

An SEO manager identifies the SEO KPIs and tracks the growth. To monitor the growth of a website or online business certain KPIs are set. That is decided by the SEO manager and he keeps in touch with those KPIs on a regular base and tracks the growth.

2.5. Monitor CTR and bounce rate

With the help of KPIs SEO manager monitor click-through rate(CTR), and bounce rate of a website. Click through rate and bounce rate are two important factors that help to judge a website performance. Click through rate is a percentage of viewer clicks on your link and bounce rate is the percentage of users that visited your link and back off from that in the link at the same time. Increase in CTR and a decrease in bounce rate shows website is performing well.

2.6. Website analysis

SEO manager analyses website to improve search engine ranking. The analysis is an important part to grow in digital marketing. The level of analysis set a mark in your SEO skills.

2.7. Keep record of website performance

Keep a record of present and past reports of website performance and submit them on a regular base. Analytical report of any website on a weekly, monthly and yearly bases gives a good comparison of SEO techniques and strategies used on the website. SEO manager keeps these reports to analyze and improve performance.

2.8. Make target customer list

SEO manager prepares a customer-centric strategy for your business. Identify efficient customer to make a target customer list. Moreover, one of the important work of an SEO manager is making a list of the targeted audience which has maximum chances of conversion. Using this list you can promote your new product in your loyal audience.

2.9. Detect and solve website issues

Timely figure out the issues and implement a solution one of SEO manager job description. Online projects may go through many changes that reflect on website performance. This is a duty of SEO manager to timely understand the issue and work solution before it harms website online performance.

2.10. Improve the results of optimization

Time to time update in techniques and productivity of optimization. Search engine updated is the reason for changing the optimization strategy. It’s a KRI of SEO manager to keep up to date with all the updates of the search engine algorithm and take useful steps to make your website survive in those algorithm changes.

2.11. Coordinate with web developers and marketing team

A website always needs technical support to add and remove features. And it is created for marketing purposes also. For this, SEO manager has to coordinate with a web developer to maintain website designs technically and to improve overall marketing revenue he should also coordinate with the marketing. Moreover, web developer designs website according to the latest trend.

This is all about the SEO manager responsibilities. Now you must be wondering about the qualification an SEO manager should have. Moving forward in the same concern, let’ see the qualification of SEO manager.

3. Qualification of SEO manager

Qualification of an SEO manager is more about its skills in search engine optimization. Proven skills are considered more than just having degrees. Comparatively, an SEO expert with the degrees that benefits in SEO  is considered over others. Let’s see the points to be considered in the SEO manager’s qualification.

1. At least 4-6years of experience in Digital marketing and More than 2 years of experience in SEO and SEM.
2. Strong understanding of search engine optimizing process and strategy.
3. Expert in using popular keyword tools. Like keyword planner, Ahref’s tool, SEMrush, etc..
4. Experience in working with different CMS (Content management system).
5. Knowledge of HTML/CSS.
6. Good Command on different analytics tools. Like Google analytics, Ahref’s tool, etc..
7. Knowledge of PPC campaigning.
8. Bachelor’s in business, science, and technology is considered.

4. SEO manager salary

Talking about an SEO manager’s salary it varies from country to country. The average yearly salary package of the SEO manager is lie between 5-10 lakh in India. While in Dubai it is AED 1, 49,760 (Rs 28,36,858.48). In the United Kingdom yearly salary package of SEO, the manager is 59620 pounds(Rs 4,14,859) yearly and Canada $60,000(Rs 4,174, 784) yearly.

Salary package for the SEO manager profile is quite well in most of the places. However, if you pursuing the same you will not regret your decision.  But you must be an expert in your skills to become an SEO manager.

Once you are an expert in any skill then you have to be best to compete with others. And in the field of SEO, there is huge competition for every job profile. So to apply for an SEO manager job you must think about how to become the best SEO manager.  Because this thought will help you to crack interview SEO manager job profile.

5. How to become best SEO manager?

To become an SEO manager you need to be perfect in your skills. There are a few points that help you to become the best SEO manager. Here we go-

• Increase your understanding of search engines. More you precise about search engine working more effective is your optimization. Moreover, every search engine has a different algorithm, but the basic concern is to fulfill the users intent.  Being an SEO manager you must be familiar with tricks to rank in any search engine.
• Do not stick to the theoretical explanation of SEO. Improve your practical experience in SEO. Skill will be sharp when you working on live projects.
• Keep your self up to date with all the search engine updates. Because these updates decide your ranking in search engines. The search engine keeps updating its algorithm. Google also makes around 250 changes in its algorithm yearly.
• For an SEO manager post, choice of tools for SEO also matters. In SEO you can’t work without tools. Therefore, you need tools to analyze a website, check technical errors and check the online competition. For this the set of tools you are using matters to create a successful SEO strategy.
• Try to explain your expertise. Your explanation proves how clear you are in your skills.

Conclusion:

In previous times, traditional marketing is the way to grow a business, But today’s trend is internet marketing. Search engine optimization is part of internet marketing that intent to grab most of the organic traffic on your website. That’s why SEO is important for all organizations and agencies.

In all organization, there is at least one SEO manager. If the company is itself giving digital marketing service than the requirement of the SEO manager post is increased.  Moreover, in this article, we have already discussed the SEO manager job role and how to become the best SEO manager. Hope we help you to guide you in your career path.